Awesome Shop Vac Video

I almost didn't watch this because I worried that "kinetic typography" meant people nattering about how Helvetica is better than Arial (yawn). Nothing further from the truth. This is a very cool video and it's surprising to me how much having the right font really adds to the imagery. Anyway, if you haven't seen it yet it's worth taking a look.
(via Twitter. I first saw it from Len Peralta, but it's been well retweeted since then.)